The CA&S Group was founded in 2012 with the acquisition of CA Sales and Distribution in Botswana, a company with a 40-year history at the time of purchase.
Our vision was to establish a group capable of offering multinational brand owners similar or complementary route-to-market solutions across borders, facilitating the distribution of their products to more shoppers in different countries. This vision led to subsequent acquisitions of businesses across African markets, known for their deep in-country roots, longstanding trading relationships and proven track record of delivering value-adding solutions to clients.
Collaboration is how our shared experience, expertise and knowledge in our territories and our fields make a meaningful impact for our clients and their brands.
Our vision
To be the most effective group at seamlessly executing and driving clients’ brand strategies on the ground, for the best possible sales return on their investment.
Our mission
To leverage the potency of our collective reach, scale, market insights and experience to ensure we repeatedly deliver against our clients’ expectations, building real partnerships in the process.