Purpose
We believe in the exponential power of true partnership to unlock potential for our clients, for our people, for our businesses and for shareholders.
Vision
To be the most effective group in the region at seamlessly executing and driving clients’ brand strategies on the ground, for the best possible sales return on their investments.
Aspiration
To reach R20 billion in revenue by 2026. We will achieve this through both organic and acquisitive growth.Strategic outcomes
What we prioritise
What we unleash
We enable growth for the Business of Today:
- Expand our geographical coverage in select emerging markets
- Expand our channel reach
- Expand our range of services through value chain integration
- Leverage data and insights to create scalable platform opportunities
- Partner with existing clients in new geographies
Critical success factors
2024 focus areas
We are protecting our competitive rights by not disclosing proprietary information related to upcoming ventures. However, we are committed to providing shareholders with a broad overview of our strategic focus for the upcoming year.
CA&S intentions include:
- Pursuing acquisitions that significantly expand our presence into East Africa, aligning with our growth strategy of expansion alongside existing clients, into new geographies.
- Exploring potential partnerships with private label brands and introducing exclusive new brands within our key geographical regions.
- Continuously enhancing our insights-led sales capabilities through the application of technology and data. This approach aims to identify sales opportunities across the entire group for brand owners.
- Cementing the implementation of a new group-wide ESG framework. This framework guides data collection processes and establishes environmental and social targets across the entire group.
- Channel broadening to support existing and new clients.